Scaling a grocery platform
- Situation
- elGrocer needed to grow daily orders and reliability without breaking production across shopper, retailer, and driver apps.
- Action
- Led Android architecture with modularization, Jetpack Compose, offline-first flows, and KMM strategy while aligning product, backend, QA, and operations over multi-year ownership.
- Result
- 10× revenue growth, 150K MAU, 2,000+ daily orders, and a platform that contributed to acquisition by e& (Etisalat Group).